- Julius van de Laar is a political strategist and communications expert with strong campaigning experience. He has consulted politicians and political parties, non-governmental organizations, and private sector corporations developing strategies to achieve their goals: developing a compelling campaign narrative, winning elections, advocating for issues, raising money, growing their membership and creating a movement.
During the 2012 US Presidential election, Julius van de Laar worked for Barack Obama’s winning presidential campaign as regional GOTV director in the battleground state of Ohio. There, he focused on targeting voters and gaining supporters by combining proven campaigning strategies with the latest new media tactics.
In 2007 and 2008 he worked for Obama for America in nearly a dozen states and served as Missouri Youth Vote director. Since then van de Laar served as a senior strategist to Germany’s Social Democratic Party in the 2009 federal election cycle, as well as other parties and candidates across Europe. He has consulted for major NGO’s including Amnesty International, Change.org, Greenpeace, WWF and Avaaz.org, providing strategic communications advice.
Van de Laar is a frequent TV and radio pundit, providing analysis on current political events and online campaigning. He lectures at conferences and universities, gives workshops and trainings on campaigning and social media and advises politicians and business leaders on strategic communications.